Rajeeyah Sahar is the CEO and formulating chemist at Rajeeyah Sweet Naturals. Based in Saint Louis, Missouri. Rajeeyah was inspired to launch her hair care brand after embracing and understanding the beauty of her own natural curls in 2012. She realized the immediate demand for quality organic products that were made for textured hair. She initially began mixing ingredients in her kitchen for her personal use, but soon wanted other women to experience a handmade product formulated with pure ingredients and healthy hair in mind. Rajeeyah spent many months in the kitchen mixing and perfecting her formula and envisioned a product that would guaranteed moisture, strengthening and healthy growth. She launched her hair care line in October of 2013 targeting men, women, and children with textured hair, dry hair, growth issues, dandruff and anyone who wish to achieve healthy hair. Rajeeyah Sweet Naturals can be purchased online, Golden Grocers in St Louis, Kinks and Curls Boutique in Atlanta, Buttas Hair Emporium in Baltimore, and Nappy by Kat and You in Guadeloupe.