Rajeeyah Sahar is the CEO and formulating chemist at Rajeeyah Sweet Naturals, based in Saint Louis, Missouri. Rajeeyah was inspired to launch her hair care brand after embracing and understanding the beauty of her own natural curls in 2012. She realized the immediate demand for quality organic hair products for black men and women, so she initially began mixing ingredients in her kitchen for her personal use and wanted others to experience a true handmade product formulated with pure ingredients with healthy hair and scalp in mind. She spent many months in the kitchen mixing and perfecting her formula and envisioned a product that would guarantee moisture, strengthening and healthy hair growth. She launched her hair care line in October of 2013 targeting men, women, and children with textured hair, dry hair, growth issues, dandruff and anyone who wish to achieve healthy hair.