About Us

Rajeeyah Sahar is the CEO and formulating chemist behind Rajeeyah Sweet Naturals, a Saint Louis–based hair care brand rooted in purity, quality, and authenticity.

Her journey began in 2012, when she embraced the natural beauty of her own curls and discovered a shortage of quality products tailored to the needs of ethnic hair concerns. 

Rajeeyah started creating her own blends at home—handcrafted formulas made with clean, nourishing ingredients designed to support a healthy scalp and promote hydration and hair growth. After months of experimenting and perfecting her recipes, she developed a collection centered on moisture, strengthening, and overall hair retention.

In October 2013, she officially launched Rajeeyah Sweet Naturals, offering products for men, women, and children with dry hair, growth concerns, dandruff issues, or anyone simply seeking a healthier hair alternative. Today, her brand continues to champion natural, effective hair care crafted with intention and integrity.